Karl Hirnschall is in his thirties and is a member of a Viennese avant-garde theatre group in the early seventies. When he is finally fed up with acting for low fees, he goes back to his former life. He becomes the "right man" for a grocery firm whose products he sells with great success. The neo-salesman manages to acquire a furnished appartment for himself and his young girlfriend, Traude. When his income does not keep pace with his expenditures, Karl resorts to shady business deals.
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